A good activity portfolio does not guarantee the success of our event
As we pointed out a few days ago on our blog, companies are looking for an increasing degree of originality and personalization in their events. We must not forget that these companies want to invest, not spend. That is to say, the customer expects to obtain tangible profits in accordance with the resources allocated to this type of activity. This forces those responsible for planning, organizing and supervising the execution of the MICE services not only to know the terrain in which they operate and its possibilities but also to possess a wide range of resources to be able to make the function or event stand out. Making it different from others already carried out by the same company or by its competition.
But having an attractive portfolio of activities is not enough. To achieve our goal, it will be essential to acquaint ourselves with the company we are going to work for – its history, policies, goals, values and so on – as well as knowing the person or group we are going to design the function or event for.
The importance of having a good customer profile
Part of the success will lie in our ability to draw up, from the first contact, a ‘profile’ from which we will build our proposal. Thus, a good event organizer will ask many questions in the first meetings with their client.
Taking it – with all due caution – to the domestic sphere, just think for a moment. In whose hands would you put the organization of that very special birthday party? Surely you would choose a person who knows your tastes and hobbies and, above all, what you would not like to find or experience on such an important day.
If you want us to offer more information, propose a topic for future posts, or if you want to tell us your experience, we encourage you to leave us a comment.