From November 28 to 30, Barcelona will host the 30th anniversary edition of IBTMworld, where more than 15,000 MICE experts from around the world will meet. More than 70,000 meetings will take place during the three days. According to the organizers, this will be the edition with the highest number of business interviews being held.
A bit of history about IBTM
IBTM was born in 1988 in Geneva, Switzerland, aiming to become a showcase for the meetings, incentives, conferences and events industry. Nowadays, it is the sector’s worldwide leading exhibition. In its inaugural edition, it was attended by 450 exhibitors from 52 countries and launched the Hosted buyer program, which was joined by more than 700 MICE professionals during its first year of operation. Nowadays, it manages more than 120,000 professional appointments per year.
Barcelona, the perfect host
The emblematic Fira de Barcelona venue is the setting chosen for these three days of frantic professional activity. Despite this, every day, when the site closes its doors, Barcelona will unfold its sorcerer charm – as the great, late Peret said in his song – making a wide range of visits, walks, gastronomy and leisure proposals available to all attendees, helping them recharge and face the next day imbued with this vibrant, cosmopolitan city.
Come visit us!
At Incentivos Ibiza DMC we decided seven years ago that IBTM would be one of the unmissable events in our extremely tight schedule, so we have again chosen to participate.
We will fly to Barcelona with a calendar chock-full of prearranged appointments and a suitcase packed with the desire to tell our clients about the attractions that make the Balearic Islands unbeatable candidates when it comes to scheduling an event.
If you pass by, do not hesitate to visit stand 19, we will love to say hi!